Our Latest Posts
Let’s talk about Segs baby!
Some ladies may remember our first taste of segmentation tools as being the “Which sex and the city character are you?” While we all wanted to be Carrie, most of us ended up as Charlotte, or shockingly as Samantha!Read More
Do you walk the walk of Tik Tok?
“The tick tock tick of a ticking time bomb, Fifty feet of concrete underground, One little leak becomes a lake, Says the tiny voice in my earpiece” (Thom Yorke, Radiohead, 2006) One little leak becomes a lake…well if ever there was a succinct line to describe the social media virus, …Read More
Jelly Baby eBook – Chapter 10 ‘What Spark can do for you’
With Spark, there are no half-measures. When we work with you, we commit to getting to the heart of the matter and delivering the best possible research outcomes. We are not a production line. Every client research issue is examined, discussed, shaken, turned upside down and discussed again at each...Read More
Jelly Baby eBook – Chapter 9 ‘Here, There and Everywhere’
Globalisation means the world is now one large market full of endless opportunities for brand growth. We can vouch for the fact that International projects, while challenging, can be very rewarding.Read More