Blog

Word On The Street

9-day fortnight

The 9-Day Fortnight

by Lynsey Carolan

In the words of Simon Sinek, let’s start with WHY we’re introducing a 9-day fortnight. People are our Number 1 asset. We can’t (and don’t want to) do the work …

Find Out More

Sustainability – The First To Lose Out To Price

For years we have been asked the question of whether sustainability is moving the dial yet in terms of how consumers make choices. For a decade this changed very little. …

Find Out More

How to Establish Data Trustworthiness in Qualitative Research

Qualitative research is vital to having a fully rounded view of any market research challenge, which involves collecting all kinds of non-numerical data, which could be anything from audio to …

Find Out More

The Difference Between Qualitative and Quantitative Data

If you’re interested in market research for your business or brand, you will likely already know the importance of collecting and analysing data. At its very core, data can be …

Find Out More
Spring cleaning

How TikTok Has Created A New Clean-Conscious Generation

by Nicola Smith

Spring is well and truly upon us! Not only does this mean that you might see frolicking newborn lambs in a passing field, but it also means it’s time for …

Find Out More
meeting in board room

Brand Awareness Tracking

by Christine Mullan-Jensen

Brand awareness tracking is used to measure the effects of brand building campaigns. Essentially, it is used to find out what consumers think about your brand, your products and your …

Find Out More