Word On The Street

The Shopper Revolution is Here

Are you ready? When we talk revolution, there are numerous images throughout history that come to mind; the fall of the Berlin wall, the execution of the Romanovs, Che Guevara in his signature star-embellished beret. Ink drying on a sales contract is likely not one of these but in the …

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Visual storytelling

Let’s get visual “A good design encourages a viewer to want to learn more.” – Alexander Isley, Graphic Designer and Educator Communicating complex ideas effectively, whilst keeping the audience’s attention can be difficult, but what if I told you that you can achieve it by utilising visual thinking tools? Tools that help you …

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How to improve your online content

The magic of good copy and understanding your audience At some stage in our online, news-feed centred lives we have landed on a website with a glaringly obvious spelling or grammar mistake. Maybe there is an apostrophe in the wrong place, a word out of sync or maybe the sentences …

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Christmas has come early

Christmas has come early Almost 75% of consumers will have started their Christmas shopping by the end of October We can all say that 2020 has been far from ‘the norm’, and it’s likely that Christmas will continue the trend. Our usual Christmas traditions will be modified to meet the …

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Image of horizon taken from the ground, with a sphere in the foreground, to show the contrast between the idea the earth is flat and the earth is round, used as an explainer to show how we seek confirmation bias

Confirmation bias and your inner flat-Earther

You are a flat-Earther. You might not know it, but you are. It doesn’t matter that you believe the Earth is round. In fact, at this very moment you may be reading this screaming “The Earth is round! I’m not so antiquated in my worldview (no pun intended), that I …

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How to uncover consumers’ true motivations

In a world where we feel the need to post-rationalise every decision, action and purchase, it can be challenging to understand the true motivations and influences at play. This is true for both ourselves, and those around us. The subconscious is a powerful force, allowing our brains to filter through …

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