Word On The Street
What did you say? Four tricks for accessing human truths in online qual research
It’s an age-old problem, dressed in old-aged clothes, drinking an age-old wine (get the picture yet?!). ‘It’ being, how can we trust what research participants say? Group think, social desirability, …
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SEGMENTATION done right (how to do it and why bother )
Segmentation done right by Spark Market Research
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How To Build A Sustainable Brand
The terms ‘eco-friendly’, ‘sustainability’ and ‘green’ are terms used often by brands across sectors – but what do they stand for? What’s more – how can they help your reputation? …
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How To Measure Brand Awareness
What is brand awareness? Brand awareness, although a relatively easy metric to track at one level, is something that not all brands keep track of despite the incredible value it …
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