Word On The Street

7 Tips to improve Brand Strategy

Spark Brand Strategy Measurement

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How To Build A Sustainable Brand

The terms ‘eco-friendly’, ‘sustainability’ and ‘green’ are terms used often by brands across sectors – but what do they stand for? What’s more – how can they help your reputation?   …

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How To Measure Brand Awareness

What is brand awareness?  Brand awareness, although a relatively easy metric to track at one level, is something that not all brands keep track of despite the incredible value it …

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What Is Brand Tracking and Why Is It Important?

Your company’s most valuable asset is its brand. Are you tracking it?  What is brand tracking? Brand health  tracking or reputation tracking is used to find out what consumers think …

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cost of living

What Does The Cost Of Living Mean For Brands?

by Justin Healy - CEO

Let me introduce you to David and Laura. Dave and Laura met in uni back in the mid-nineties. Dave was a big Radiohead fan and Laura wasn’t and to be …

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Introducing Our New Client Success Director

There’s been some exciting Sparkie news this month, and we’re delighted to announce that our Associate Director, Liss has moved into the role of Customer Success Director here at Spark. …

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