Our Latest Posts
Jelly Baby eBook – Chapter 10 ‘What Spark can do for you’
With Spark, there are no half-measures. When we work with you, we commit to getting to the heart of the matter and delivering the best possible research outcomes. We are not a production line. Every client research issue is examined, discussed, shaken, turned upside down and discussed again at each...
Read MoreJelly Baby eBook – Chapter 9 ‘Here, There and Everywhere’
Globalisation means the world is now one large market full of endless opportunities for brand growth. We can vouch for the fact that International projects, while challenging, can be very rewarding.
Read MoreJelly Baby eBook – Chapter 8 ‘We love it when a plan comes together’
The best brands are constantly revising their plans based on feedback and the actions of competitors or market forces. The destination remains the same but the way they get there may change.
Read MoreJelly Baby eBook – Chapter 7 ‘You can’t buy loyalty’
Creating consumer loyalty is something all brands aspire to. Building this is a careful process of measuring the key metrics that define loyalty and then tweaking them over time to improve your brand scores.
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