Blog

Will consumer feel safe after lockdown? Although restrictions may be slowly lifting, there is still a lot of work to do to convince consumers that they will be safe returning to their normal activities after lockdown. Our research shows that over half of Irish adults would feel unsafe returning to …

The Future of Qual in our Changing Times Admittedly I’ve always been a fan of being physically in a room with a group of total strangers, getting them to reveal their habits and opinions on any given subject. It’s challenging but fun. Online Qual was something we did from time …

A Digital-Dodger Shares Her Thoughts On How It Might Actually Be Very Beneficial After All   We’ve all heard it, we’ve probably all said it, and we’re all definitely guilty of it. Connected But Disconnected has been one of the biggest trends in recent years, “we’re more connected than ever …

Covid-19: Spark team will be working remotely over the next few weeks. We’re minimising disruption to projects via use of qual and quant research technology to maintain close – but safe – contact with clients and participants. You can reach us on HELLO@SPARKMR.COM with any questions or queries. Stay safe everyone! …

5 Things I’ve Learned Since Becoming a Mom… And My Plan For Doing It All Over Again   There is a little joke in Spark HQ, that posts on social media about babies and dogs get the most likes! Well, when my turn to write the company blog post coincided …

It’s General Election time again in Ireland, and this of course brings into the public sphere a whole different terminology and analysis. In particular, the PR (Proportional Representation) voting system throws up rich scenarios for those of us fascinated by such things – how will votes be transferred, how will …