Word On The Street
Creativity – An Insight-Out Process
Don Draper said a lot of stuff, Mad Men ran for 7 Seasons and 92 Episodes, so as the lead character you’d imagine the man had quite a few lines to say. One line in particular has been quoted time and again, in the pilot episode when he is pitching …
Read MoreThe Shopper Revolution is Here
Are you ready? When we talk revolution, there are numerous images throughout history that come to mind; the fall of the Berlin wall, the execution of the Romanovs, Che Guevara in his signature star-embellished beret. Ink drying on a sales contract is likely not one of these but in the …
Read MoreVisual storytelling
Let’s get visual “A good design encourages a viewer to want to learn more.” – Alexander Isley, Graphic Designer and Educator Communicating complex ideas effectively, whilst keeping the audience’s attention can be difficult, but what if I told you that you can achieve it by utilising visual thinking tools? Tools that help you …
Read MoreHow to improve your online content
The magic of good copy and understanding your audience At some stage in our online, news-feed centred lives we have landed on a website with a glaringly obvious spelling or grammar mistake. Maybe there is an apostrophe in the wrong place, a word out of sync or maybe the sentences …
Read MoreChristmas has come early
Christmas has come early Almost 75% of consumers will have started their Christmas shopping by the end of October We can all say that 2020 has been far from ‘the norm’, and it’s likely that Christmas will continue the trend. Our usual Christmas traditions will be modified to meet the …
Read MoreConfirmation bias and your inner flat-Earther
You are a flat-Earther. You might not know it, but you are. It doesn’t matter that you believe the Earth is round. In fact, at this very moment you may be reading this screaming “The Earth is round! I’m not so antiquated in my worldview (no pun intended), that I …
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