Word On The Street
How Contagious Is Your Innovation?
“Could I interest you in everything All of the time A bit of everything Apathy’s a tragedy And boredom is a crime” The line from comic Bo Burnham’s song ‘Welcome to the Internet’ aptly describes the challenge brands are up against in grabbing the consumers attention. How can your innovation …Read More
Is Demographic-Based Marketing Alienating Your Customers?
Marketing to a certain demographic, be it gender, age or socio-economic group, is commonplace when choosing a target audience. But does this miss a trick? Can we really assume we “know” what a consumer wants from our brand based off the fact they are a 25-year-old male? It certainly seems …Read More
Everyday Sustainability – The Secret Is Out!
Everyday sustainability is about what we do day-to-day to be sustainable. We hear a lot of talk about ‘being’ sustainable, consumers and companies alike. But what are they both doing that makes them sustainable? At Spark, working with clients from many different sectors, we often we find ourselves joining the …Read More
Creativity – An Insight-Out Process
Don Draper said a lot of stuff, Mad Men ran for 7 Seasons and 92 Episodes, so as the lead character you’d imagine the man had quite a few lines to say. One line in particular has been quoted time and again, in the pilot episode when he is pitching …Read More
The Shopper Revolution is Here
Are you ready? When we talk revolution, there are numerous images throughout history that come to mind; the fall of the Berlin wall, the execution of the Romanovs, Che Guevara in his signature star-embellished beret. Ink drying on a sales contract is likely not one of these but in the …Read More
Let’s get visual “A good design encourages a viewer to want to learn more.” – Alexander Isley, Graphic Designer and Educator Communicating complex ideas effectively, whilst keeping the audience’s attention can be difficult, but what if I told you that you can achieve it by utilising visual thinking tools? Tools that help you …Read More