Word On The Street

People sat at desk conducting market research

Quantitative Market Research Advantages & Disadvantages

Quantitative market research is one of the traditional pillars of market research and an essential tool in understanding audience perceptions, behaviours, and relationships with your brand. The success of your quantitative market research will depend on the questions you ask, the sample size, but also importantly how you use the …

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woman completing a survey

Types of Market Research Surveys

Surveys are a fantastic research tool to find out all sorts of information about consumers and your market. Surveys can be conducted in a variety of different formats, from online to in person, by app or over the phone. Which method you decide to choose will depend on your budget, …

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New Years Resolutions

New Year, New You? Really?

What do you resolve to do more of or less of in 2022? As we emerge from our Christmas Slumber fewer than 1 in 3 Americans will make a New Year’s resolution (Source: CBS) down from over half two years ago while in the UK the rate is still high …

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The Sparklers 2021 Awards

What a year it’s been so far! We’ve weathered the storm and thankfully, we’re all moving into a post-Covid world. While new recommendations and sanctions are in place, and we face new challenges, we’re delighted to see that our clients are thriving – and we’re lucky enough to be a …

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Why 2021 is The Year of “Brand Purpose”

Why 2021 is the year of “Brand Purpose” If 2020 was a Harry Potter character, it would be Dolores Umbridge. Cruel, stubborn and very punchable, no-one is going to want 2020 back around their house for tea anytime soon. It’s against this nasty backdrop that consumers start to emerge from …

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How Contagious Is Your Innovation?

“Could I interest you in everything All of the time A bit of everything Apathy’s a tragedy And boredom is a crime” The line from comic Bo Burnham’s song ‘Welcome to the Internet’ aptly describes the challenge brands are up against in grabbing the consumers attention. How can your innovation …

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