Blog

Word On The Street

Stop wasting your money on bad brand tracking

by Lynsey Carolan

Chances are it’s old, it’s tired, it’s been running for many many years. You’re bored, your agency is bored, it’s churning out the same old stuff. But you daren’t turn …

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Getting up close and personal with your customers

by Alex Culshaw

Want to get closer to your customers? Step this way as we give you a tour of what we know and how we do it…. Business needs, and their research …

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Raising the bar in stakeholder workshops

by Lynsey Carolan

Anyone who knows me, knows I love a good Stakeholder Workshop… I know the pure mention of the word ‘workshop’ will probably very quickly get your internal stakeholders rolling their …

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Come on feel the noise! Landing community insights with impact

by Alex Culshaw

Online communities generate some of the most powerful and immersive insights available to researchers and clients. Whether it’s the ability to remain anonymous or the opportunity to express themselves in …

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You’d better watch out – Three pitfalls of online qual research and how to handle them

by Alex Culshaw

It’s a boom time for online communities. Yes, Covid helped but this is a trend that was happening anyway – after all, which brand wouldn’t want to get closer to …

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So you think you’re a Trendsetter?

by Justin Healy

Trendsetters rule the world.    What is a trend? Are you trendy? Does the fact that I used the word “trendy” make me the most un-trendy person around? Is your …

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