Blog

Word On The Street

Come on feel the noise! Landing community insights with impact

by Alex Culshaw

Online communities generate some of the most powerful and immersive insights available to researchers and clients. Whether it’s the ability to remain anonymous or the opportunity to express themselves in …

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You’d better watch out – Three pitfalls of online qual research and how to handle them

by Alex Culshaw

It’s a boom time for online communities. Yes, Covid helped but this is a trend that was happening anyway – after all, which brand wouldn’t want to get closer to …

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So you think you’re a Trendsetter?

by Justin Healy

Trendsetters rule the world.    What is a trend? Are you trendy? Does the fact that I used the word “trendy” make me the most un-trendy person around? Is your …

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Trackers: A delicate balancing act between flexibility and consistency

by Aidan Clarke aidan@sparkmr.com

Trackers and the balancing act between flexibility and consistency Tracking can be tricky. Our clients rarely say it or express it this way, but it’s obvious sometimes that they see …

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Online Community

What did you say? Four tricks for accessing human truths in online qual research

by Alex Culshaw

It’s an age-old problem, dressed in old-aged clothes, drinking an age-old wine (get the picture yet?!). ‘It’ being, how can we trust what research participants say? Group think, social desirability, …

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SEGMENTATION done right (how to do it and why bother )

Segmentation done right by Spark Market Research

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