Word On The Street

SEGMENTATION done right (how to do it and why bother )

Segmentation done right by Spark Market Research

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Optimise your NPD

Give your NPD the best chance of success

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7 Tips to improve Brand Strategy

Spark Brand Strategy Measurement

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How To Build A Sustainable Brand

The terms ‘eco-friendly’, ‘sustainability’ and ‘green’ are terms used often by brands across sectors – but what do they stand for? What’s more – how can they help your reputation?   …

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How To Measure Brand Awareness

What is brand awareness?  Brand awareness, although a relatively easy metric to track at one level, is something that not all brands keep track of despite the incredible value it …

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What Is Brand Tracking and Why Is It Important?

Your company’s most valuable asset is its brand. Are you tracking it?  What is brand tracking? Brand health  tracking or reputation tracking is used to find out what consumers think …

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