Word On The Street
How To Build A Sustainable Brand
The terms ‘eco-friendly’, ‘sustainability’ and ‘green’ are terms used often by brands across sectors – but what do they stand for? What’s more – how can they help your reputation? …
Find Out More
How To Measure Brand Awareness
What is brand awareness? Brand awareness, although a relatively easy metric to track at one level, is something that not all brands keep track of despite the incredible value it …
Find Out More
What Is Brand Tracking and Why Is It Important?
Your company’s most valuable asset is its brand. Are you tracking it? What is brand tracking? Brand health tracking or reputation tracking is used to find out what consumers think …
Find Out More
What Does The Cost Of Living Mean For Brands?
Let me introduce you to David and Laura. Dave and Laura met in uni back in the mid-nineties. Dave was a big Radiohead fan and Laura wasn’t and to be …
Find Out More
Introducing Our New Client Success Director
There’s been some exciting Sparkie news this month, and we’re delighted to announce that our Associate Director, Liss has moved into the role of Customer Success Director here at Spark. …
Find Out More
Understanding & Measuring Customer Perceived Value
No matter how good you might think your brand is, the real truth lies within the perception of the consumer. Customer perceptions will affect the way consumers (including potential customers) …
Find Out More