Blog

Word On The Street

How To Build A Sustainable Brand

The terms ‘eco-friendly’, ‘sustainability’ and ‘green’ are terms used often by brands across sectors – but what do they stand for? What’s more – how can they help your reputation?   …

Find Out More

How To Measure Brand Awareness

What is brand awareness?  Brand awareness, although a relatively easy metric to track at one level, is something that not all brands keep track of despite the incredible value it …

Find Out More

What Is Brand Tracking and Why Is It Important?

Your company’s most valuable asset is its brand. Are you tracking it?  What is brand tracking? Brand health  tracking or reputation tracking is used to find out what consumers think …

Find Out More
cost of living

What Does The Cost Of Living Mean For Brands?

by Justin Healy - CEO

Let me introduce you to David and Laura. Dave and Laura met in uni back in the mid-nineties. Dave was a big Radiohead fan and Laura wasn’t and to be …

Find Out More

Introducing Our New Client Success Director

There’s been some exciting Sparkie news this month, and we’re delighted to announce that our Associate Director, Liss has moved into the role of Customer Success Director here at Spark. …

Find Out More

Understanding & Measuring Customer Perceived Value

No matter how good you might think your brand is, the real truth lies within the perception of the consumer. Customer perceptions will affect the way consumers (including potential customers) …

Find Out More
1 2 3 11