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Digital Qual

Digital Qual In A Post-Covid World

As we return to the workplace and most people are back living a ‘normal’ life after avoiding other humans for a couple of years during Covid, some clients are assuming …

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Corporate Social Responsibility

How Corporate Social Responsibility Influences Buying Decisions

What is Corporate Social Responsibility? Make money and make a difference: social responsibility has long been a part of many brands’ marketing strategies. From charitable giving to recyclable packaging, there’s …

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The Spark Voice: Meet Derv

As we’re a people focused agency, we’re showing insight on our very own Human Truths and putting a spotlight on our Sparkies! Here’s our chat with our Research & Insights …

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Cost of living

How Is The Cost Of Living Impacting Shopping Habits?

When asked who or what may be the cause of the cost of living crisis, oil companies (42%) and Vladimir Putin (44%) were high up our respondent’s lists, while one …

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In-Depth Interviews – Advantages & Disadvantages

In-depth interviews are one of the most effective ways to learn more about your consumers. They are a qualitative research method, with the aim to explore each participant’s feelings, perspectives …

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customer segmentation

Uses of Market Segmentation

Picture this: You walk into a greetings card shop to pick the perfect card for your significant other. You browse the shelf, but all the cards are the same – …

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