Our Latest Posts

The ‘So What’ factor and how to avoid it

Getting people to engage in research in big organisations can be hard…. “Well that’s pretty obvious” “I don’t understand it” “I can’t read all the charts” “Snore…zzzzzz” “I’m too busy” "I don't care" ….Are some of the typical things you might hear on a regular basis. If this is the...

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Meet Mary Mulcahy – Spark’s Field Director

There’s something about Mary: Get to know our new Field Director – Mary Mulcahy! You might have heard that Spark has recently welcomed the renowned Field Director Mary Mulcahy on board. She comes to Spark with an abundance of experience and knowledge, particularly in face to face large scale market …

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The Power of Cult

Marketing Brands – Acting the Cult! If I was to ask any “normal” person were they members of any Cult, the likely answer would be a resounding “no!”.  However, is that really the case? Before you read on, think of all the Cults you may be a part of.  You …

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Health and well-being: just a passing fad?

No, it is creating blurred lines between most sectors & here to stay. Here are the top 3 reasons why: This trend will multiply - we’re much more pro-active about health these days and we learn from a young age about healthy living. I remember my old school lunch box...

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