We are an award winning insights agency
Our mission is to empower confident decision
making through strategy, expertise and fresh thinking
10 Reasons Why The Jelly Baby Can Serve As An Inspiration For Your Brand
Download EbookWe are obsessed with discovering and sparking human truths. We combine technology, creativity and passion to enable our clients to do brilliant work and make confident decisions.
We are proactive, solutions-focused, energetic professionals who make research innovative, engaging and see it through to fruition. We don’t just go the extra mile; we ensure the whole journey is a captivating one.
We call this Research
We like to push ourselves further when it comes to research. Because of this, we have pioneered a number of innovative and award-winning ways of better understanding your brand, customers and product. Our techniques are designed to get more out of every research project. Getting to the heart of the matter so we can tell you what’s really happening and why.
Positioning, Tracking, Comms, S-Factor, Competitor Mapping
Segmentation, Usage and Attitudes, Shopper Behaviour
New Product Development, Product, Design Develop and Test, Taste Testing
We work with some of the biggest brands globally on a strategic basis; helping them grow their brands by empowering confident decisions. We’re proud of our relationships with these great clients.
Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.
Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms …
Read MoreDon’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in front of many open fires and stoves across the country to explore how people use their real fires and the …
Read MoreHilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience. Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups …
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