Welcome to Spark
We are an award winning, research and insights agency made up of a strong team bursting with insights and creativity. We are innovative and leaders in the research world, bringing the best possible thinking in terms of the latest research techniques to each project we work on, small or large. We get a real kick out of helping our clients grow their brands in an increasingly competitive world.
Our Work
Case Studies
Keelings
Keelings Case Study Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms to evaluate the best foot forward for the family run brand. We conducted a full review of the category …
Keelings Case Study Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover …
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Hilton Foods Ireland
Hilton Foods Ireland – Case Study Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience. Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each …
Hilton Foods Ireland – Case Study Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to …
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Bord na Móna
Bord na Móna – Case Study Don’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in front of many open fires and stoves across the country to explore how people …
Bord na Móna – Case Study Don’t we all just love cosying up in front of a real fire as …
Read MoreOur People
Each member of the team has been chosen for both their skill and their attitude, the team brings together an unrivalled range of experience, talent and thinking.
Our Blog
Voting – Reimagining Our Preferences
It’s General Election time again in Ireland, and this of course brings into the public sphere a whole different terminology and analysis. In particular, the PR (Proportional Representation) voting system throws up rich scenarios for those of us fascinated by such things – how will votes be transferred, how will …
Read MoreThe Everydayness of Sustainability
The Everydayness of Sustainability “The search is what anyone would undertake if he were not sunk in the everydayness of his own life. To become aware of the possibility of the search is to be onto something. Not to be onto something is to be in despair.” (Walker Percy) Recently …
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