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Spark Market Research Agency
Do Research Differently

We’re obsessed with discovering and sparking human truths through market research. We combine technology, creativity and passion to enable our clients to do brilliant work and make confident decisions.

About Us

The Spark Difference

We are proactive, solutions-focused, energetic professionals who make market research innovative, engaging and see it through to fruition. We don’t just go the extra mile; we ensure the whole journey is a captivating one.

We call this Market Research

  • innovative research toolkit is built to provide solid insight and we never stop pushing boundaries
  • methodologies designed to blur the lines between traditional ‘quant’ or ‘qual’
  • storytellers and research work hard to engage the audience

Discovering And
Sparking Human Truths

We like to push ourselves further when it comes to research. Because of this, we have pioneered a number of innovative and award-winning ways of better understanding your brand, customers and product. Our techniques are designed to get more out of every research project. Getting to the heart of the matter so we can tell you what’s really happening and why.


Positioning, Tracking, Comms, S-Factor, Competitor Mapping


Segmentation, Usage and Attitudes, Shopper Behaviour


New Product Development, Product, Design Develop and Test, Taste Testing

Brands That Choose Us

We work with some of the biggest brands globally on a strategic basis; helping them grow their brands by empowering confident decisions. We’re proud of our relationships with these great clients.

Work That Works

Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.