We are obsessed with discovering and sparking human truths. We combine technology, creativity and passion to enable our clients to do brilliant work and make confident decisions.
We are proactive, solutions-focused, energetic professionals who make research innovative, engaging and see it through to fruition. We don’t just go the extra mile; we ensure the whole journey is a captivating one.
We call this Research
We like to push ourselves further when it comes to research. Because of this, we have pioneered a number of innovative and award-winning ways of better understanding your brand, customers and product. Our techniques are designed to get more out of every research project. Getting to the heart of the matter so we can tell you what’s really happening and why.
Positioning, Tracking, Comms, S-Factor, Competitor Mapping
Segmentation, Usage and Attitudes, Shopper Behaviour
New Product Development, Product, Design Develop and Test, Taste Testing
We work with some of the biggest brands globally on a strategic basis; helping them grow their brands by empowering confident decisions. We’re proud of our relationships with these great clients.
Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.
EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Rachel O’Donovan, Strategic Planning Partner – …
Read MoreGrowing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help brands create a more sustainable work culture by bringing food growing into your office space The Brief GIY needed to …
Read MoreCreative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Elaine Knowles, Head of Marketing, …
Read MorePrior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms …
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