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Spark
Do Research Differently

We are obsessed with discovering and sparking human truths. We combine technology, creativity and passion to enable our clients to do brilliant work and make confident decisions.

About Us

The Spark Difference

We are proactive, solutions-focused, energetic professionals who make research innovative, engaging and see it through to fruition. We don’t just go the extra mile; we ensure the whole journey is a captivating one.

We call this Research

  • innovative research toolkit is built to provide solid insight and we never stop pushing boundaries
  • methodologies designed to blur the lines between traditional ‘quant’ or ‘qual’
  • storytellers and research work hard to engage the audience

Discovering And
Sparking Human Truths

We like to push ourselves further when it comes to research. Because of this, we have pioneered a number of innovative and award-winning ways of better understanding your brand, customers and product. Our techniques are designed to get more out of every research project. Getting to the heart of the matter so we can tell you what’s really happening and why.

Brand

Positioning, Tracking, Comms, S-Factor, Competitor Mapping

Customer

Segmentation, Usage and Attitudes, Shopper Behaviour

Product

New Product Development, Product, Design Develop and Test, Taste Testing

Brands That Choose Us

We work with some of the biggest brands globally on a strategic basis; helping them grow their brands by empowering confident decisions. We’re proud of our relationships with these great clients.

Work That Works

Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.

EirGrid

EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did …

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GIY

Growing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help …

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123.ie

Creative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only …

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Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new …

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