Case Studies

Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.

EirGrid

EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Rachel O’Donovan, Strategic Planning Partner – …

Read More

GIY

Growing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help brands create a more sustainable work culture by bringing food growing into your office space The Brief GIY needed to …

Read More

123.ie

Creative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Elaine Knowles, Head of Marketing, …

Read More

Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms …

Read More

Bord na Móna

Don’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in front of many open fires and stoves across the country to explore how people use their real fires and the …

Read More

Hilton Foods Ireland

Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience. Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups …

Read More

Awards

The proof is in the pudding

You don’t win awards by telling the same old story, that’s why we always ensure we’re ahead of the game when it comes to sparking human truths. It’s allowed us to win awards in Research Excellence, Innovation, Brand Strategy, Creative Testing and Development.

See Awards