Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.
EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did …Read More
Growing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help …Read More
Creative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only …Read More
Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new …Read More
Bord na Móna
Don’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in …Read More
Hilton Foods Ireland
Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience. Spark put together a meaty plan that included mealtime diaries to understand …Read More
The proof is in the pudding
You don’t win awards by telling the same old story, that’s why we always ensure we’re ahead of the game when it comes to sparking human truths. It’s allowed us to win awards in Research Excellence, Innovation, Brand Strategy, Creative Testing and Development.