Word On The Street
How Does Packaging Influence Food Choices?
Few would argue that marketing and advertising has gained a deep understanding of the consumer mindset over the last 50 years. We are as well armed as ever to driver …
Find Out More
Quantitative Market Research Advantages & Disadvantages
Quantitative market research is one of the traditional pillars of market research and an essential tool in understanding audience perceptions, behaviours, and relationships with your brand. The success of your …
Find Out More
Types of Market Research Surveys
Surveys are a fantastic research tool to find out all sorts of information about consumers and your market. Surveys can be conducted in a variety of different formats, from online …
Find Out More
New Year, New You? Really?
What do you resolve to do more of or less of in 2022? As we emerge from our Christmas Slumber fewer than 1 in 3 Americans will make a New …
Find Out More
The Sparklers 2021 Awards
What a year it’s been so far! We’ve weathered the storm and thankfully, we’re all moving into a post-Covid world. While new recommendations and sanctions are in place, and we …
Find Out More
Why 2021 is The Year of “Brand Purpose”
Why 2021 is the year of “Brand Purpose” If 2020 was a Harry Potter character, it would be Dolores Umbridge. Cruel, stubborn and very punchable, no-one is going to want …
Find Out More