Word On The Street
The Everydayness of Sustainability
The Everydayness of Sustainability “The search is what anyone would undertake if he were not sunk in the everydayness of his own life. To become aware of the possibility of the search is to be onto something. Not to be onto something is to be in despair.” (Walker Percy) Recently …Read More
Dear 17 year old Me
Dear 17 year old me: I found an old work badge recently and it made me pause and reflect on the 20+ year career I’ve had between then and now. It made me think of all of the life and career lessons I’ve faced along the way, and what advice …Read More
Here, There and Everywhere – seeing music in research
Here, There and Everywhere – seeing music in research As a researcher and as a music lover, I happened yesterday to use a music analogy to describe something in research. The lightbulb promptly appeared and suddenly I could see the parallels everywhere. For example, NPS – popularised in the US …Read More
Researching Mum This is not something new or radical, Mums do it every day and dads after 2 weeks or less. For me, I had nine amazing months off with my Daughter Ciara and one month ago, I started back to work. Looking Back The time off was amazing, but …Read More
Let’s talk about Segs baby!
Let’s talk about Segs baby! Some ladies may remember our first taste of segmentation tools as being the “Which sex and the city character are you?” While we all wanted to be Carrie, most of us ended up as Charlotte, or shockingly as Samantha! Now imagine that you are a …Read More
Do you walk the walk of Tik Tok?
“The tick tock tick of a ticking time bomb, Fifty feet of concrete underground, One little leak becomes a lake, Says the tiny voice in my earpiece” (Thom Yorke, Radiohead, 2006) One little leak becomes a lake…well if ever there was a succinct line to describe the social media virus, …Read More