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Jelly Baby eBook – Chapter 3 ‘Brands are created in the mind’
Prior to 1989 Jelly Babies used to be uniform in shape, regardless of colour. In the early 90’s they were each given an individual shape, name and personality, i.e. Bubbles, Boofuls, Bigheart, Bonny and Bumper. This added emotional interest to the sweets by giving each baby its own quirks, opinions...
Read MoreJelly Baby eBook – Chapter 2 ‘We are not alone – How to stay top of mind in a competitive world’
Jelly Babies have kept a keen eye on their market, their competition, and what they are doing –adapting and changing in order to stay current and relevant for over 150 years. You must admit that it’s a pretty impressive accomplishment. Fun is a key brand trait, and they have leveraged...
Read MoreJelly Baby eBook – Chapter 1 ‘From Zero to Hero – The success story’
Jelly babies started small, with a colourful, baby-shaped, jelly sweet and a distinct zingy flavour. Rumour has it that they date back to as early as 1864, but we know for certain that in 1918 they were marketed by Bassetts as ‘Peace Babies’ to mark the end of the 1st...
Read MoreSpark Spotlight: Predicting the Future – “Just call me Mystic Meg”
Can research predict the future? Even after over two decades of working as a researcher I would have been sceptical myself, but recently I’ve surprised myself. When trawling through old files to get GDPR ready (gasp) I came across an old debrief on Future predictions from the summer of 1999. ...
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