Word On The Street

customer segmentation

Uses of Market Segmentation

Picture this: You walk into a greetings card shop to pick the perfect card for your significant other. You browse the shelf, but all the cards are the same – …

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9-day fortnight

The 9-Day Fortnight

by Lynsey Carolan

In the words of Simon Sinek, let’s start with WHY we’re introducing a 9-day fortnight. People are our Number 1 asset. We can’t (and don’t want to) do the work …

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Sustainability – The First To Lose Out To Price

For years we have been asked the question of whether sustainability is moving the dial yet in terms of how consumers make choices. For a decade this changed very little. …

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How to Establish Data Trustworthiness in Qualitative Research

Qualitative research is vital to having a fully rounded view of any market research challenge, which involves collecting all kinds of non-numerical data, which could be anything from audio to …

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The Difference Between Qualitative and Quantitative Data

If you’re interested in market research for your business or brand, you will likely already know the importance of collecting and analysing data. At its very core, data can be …

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Spring cleaning

How TikTok Has Created A New Clean-Conscious Generation

by Nicola Smith

Spring is well and truly upon us! Not only does this mean that you might see frolicking newborn lambs in a passing field, but it also means it’s time for …

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