Blog

Word On The Street

Yes, We’re Open

Covid-19: Spark team will be working remotely over the next few weeks. We’re minimising disruption to projects via use of qual and quant research technology to maintain close – but safe – contact with clients and participants. You can reach us on HELLO@SPARKMR.COM with any questions or queries. Stay safe everyone! …

Read More
Expecting Mom in front of Sunset on Beach

5 Things I’ve Learned Since Becoming a Mom

5 Things I’ve Learned Since Becoming a Mom… And My Plan For Doing It All Over Again   There is a little joke in Spark HQ, that posts on social media about babies and dogs get the most likes! Well, when my turn to write the company blog post coincided …

Read More

Voting – Reimagining Our Preferences

It’s General Election time again in Ireland, and this of course brings into the public sphere a whole different terminology and analysis. In particular, the PR (Proportional Representation) voting system throws up rich scenarios for those of us fascinated by such things – how will votes be transferred, how will …

Read More
sustainability

The Everydayness of Sustainability

The Everydayness of Sustainability “The search is what anyone would undertake if he were not sunk in the everydayness of his own life. To become aware of the possibility of the search is to be onto something. Not to be onto something is to be in despair.” (Walker Percy) Recently …

Read More
typewriter

Dear 17 year old Me

Dear 17 year old me: I found an old work badge recently and it made me pause and reflect on the 20+ year career I’ve had between then and now. It made me think of all of the life and career lessons I’ve faced along the way, and what advice …

Read More
microphone

Here, There and Everywhere – seeing music in research

Here, There and Everywhere – seeing music in research As a researcher and as a music lover, I happened yesterday to use a music analogy to describe something in research. The lightbulb promptly appeared and suddenly I could see the parallels everywhere. For example, NPS – popularised in the US …

Read More