Appointing a Moderator
Moderating a focus group is a particular skill and the choice of moderator can either make or break a focus group. This is why we invest a lot of time, energy, and training into making sure our focus group moderators are the best in the business.
With diverse opinions, heated discussion, and dominant characters attempting to take charge, it is no wonder that moderators are sometimes called mediators. And this is all good and desirable because groupthink and consensus are unlikely to make for the most productive session. Sometimes we might even use dual moderators to run a focus group. An expert moderator is worth their weight in gold.