Spark Market Research are a leading quantitative market research agency based in Los Angeles, Dublin, London, and Leeds. Depending on your objectives, we use one or more quantitative research methodologies to deliver the most effective results.

The quantitative research services we offer are:

  • Face-To-Face Interviews
  • Customer Exit Surveys
  • Hall Tests
  • Telephone Interviews
  • Online Surveys
  • Customer Intercept Surveys
  • Postal Surveys
  • Website Analytics
  • Customer Satisfaction Surveys

… and plenty more.

There is so much valuable information that can be gleaned from numbers, and statistical analysis. In today’s interconnected world, quantitative market research is even more valuable than before.

Enquire about Quantitative Research Services
advantages of quantitative research

Quantitative Market Research Services

Face to Face Interviews

The team at Spark cater for a diverse range of backgrounds, languages, and ever-changing communities. We have strict quality control processes to ensure industry standards are always delivered.

We capture data through:

  • In Home Surveys
  • Exit Surveys
  • Street Interviews
  • Car Clinics
  • CAPI Surveys
  • Instore Interviews
  • Mystery Shopping

Click here to learn a little more about Face To Face Interviews. 


Whether you’re in the hunt for postal or online surveys, Spark cater for both. Quantitative surveys are an important tool in providing critical information, therefore we have strict data protection and quality procedures in place which meet all industry standards. We believe that asking the right questions during quantitative research is what makes the difference between us and the rest.

Find out more about Quantitative Research Surveys here. 

At Spark, we worry about things like Margin of Error and data significance, so you don’t have to. Our quantitative data enables you to make confident decisions.

Quantitative research surveys can be used to provide a roadmap for the future by:

  • Improving the quality of the information that informs marketing decisions.
  • Providing analysis of sales trends and future market potential for existing products.
  • Assessing the potential for new products and services.
  • Identifying demographic changes driven by sociological and environmental factors.
  • Predicting market trends.
  • Identifying opportunities for product and brand differentiation.

All in a robust, reliable and representative manner.

Click here for Quantitative Interviews or Surveys

Spark Market Research Products

Our methodologies are perfect for gaining a deeper understanding of your brand positioning, help create new products or understand the psyche of your customer base. Quantitative research features in the following Spark products:

What data can a Quantitative Market Research firm provide?

The short answer is just about anything you need to know about but of course, it’s never quite that simple.

A lot depends on how the request for information is prepared and presented. Most statistical information is obtained using surveys and questionnaires.

This means that long before any actual market research takes place, a strategy that defines the objectives of the survey is drawn up. This is then used to begin to zero in on the specific questions that a survey should answer. Anything that can be expressed as a number can be researched quantitatively.

Some examples of typical quantitative questions areas include:

  • Which brand attributes are the most important for your consumers?
  • How your brand performs on these attributes versus the competition.
  • Levels of awareness, consideration, usage, loyalty.
  • Price elasticity – How much current consumers would be willing to pay for your product? What about new potential consumers?

We start with the big business questions, and we work with you to turn those into research questions. We do the heavy lifting, and we promise that we make quantitative surveys and data interpretation fun.

What are the Benefits of Quantitative Research?

Back in the marketing dark days when the only way to get your research done was by posting surveys out or telephoning people, the industry struggled to get the representative data it needed.

Now that we live in a much more connected world, placing a questionnaire in front of your target audience is that much easier. The quality of the data, the speed at which it can be delivered, and the size of the samples mean that quantitative data is more popular than ever. Of course, you’ve probably heard about ‘big data’. It has its place but the at Spark we believe in ‘big insight’. Lots of data is just that – insight is what matters.

Are there any Negatives?

Accumulating research data is never a negative thing, but each method works within its own set of confines. Quantitative research tells you what you need to know about what, and how many; but in most cases, it doesn’t explain the why.

However, issues like this as are not insurmountable. Generally considered a quantitative research technique, introducing an open question and a text box for the answer, and you start to find out the “why” behind the “how many”. Of course, we will often conduct quantitative and qualitative techniques hand in hand – depending on the research objective.

Market research companies like Spark Market Research have many other strings to their bow. At Spark, we often state that we combine technology, creativity, and passion to find solutions that work for our clients. Finding innovative and imaginative solutions like blending and blurring the lines between quantitative and qualitative market research, is something we are passionate about. It also delivers outstanding results for our clients. Tell us what you want to know and why and we will help you choose the most appropriate techniques – that’s our job.


Work that Works

Research shouldn’t be boring. We believe that fun breeds creativity, which in turn, delivers better results. And that’s why collaboration is core to Spark projects. We work in partnership with our clients, creating the insight which turns customer understanding into strategy.