What We Do
Our monthly nationally representative survey with a Spark twist. Cost effective, fast and with flexibility to boost the numbers within your target audience
“The cure for boredom is curiosity. There is no cure for curiosity.” – Dorothy Parker
We track lots of things for lots of brands. Brand metrics, NPS, Customer Satisfaction, listenership – we’ll build a tracker to meet your needs.
“We cannot change what we are not aware of, and once we are aware, we cannot help but change.”– Sheryl Sandberg
We work hard to make our focus groups engaging, so that respondents relax. The more relaxed they are, the better the insights.
“People rarely succeed unless they have fun in what they are doing” – Dale Carnegie
We pride ourselves in developing usable and functional segments. We leave behind our assumptions and work hard to deliver beyond the obvious.
“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter” – Mark Twain
Workshops and Supergroups
Internal or external, we use our techniques to unlock creativity by getting participants working together and engaged in the process.
“The chief enemy of creativity is good sense” – Pablo Picasso
An immersion into how your sales and service standards are performing in real life situations. Video shops can also be used to see for yourselves what’s happening out on the shop floor.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
Fly on the wall
We use a range of ethnographic techniques including Shopalongs, Shadowcam and Spark Goggle to track real vs reported behavior of consumers
“Your subconscious mind is 30,000 times more powerful than your conscious mind”
We use a combination of best practice sampling methods and vox pop interviews to get the most out of taste tests
“Testing a product is a learning process” – Brian Marick
Useful for hard to reach audiences and allows specific locations to be targeted. Provides real-time feedback about the customer experience
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos