Case Study Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning.

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning.

We also tested key communication platforms to evaluate the best foot forward for the family run brand. We conducted a full review of the category and how people shop it.

We did this by breaking down real versus reported behaviour by using the store as a live stimulus in a pre-task that engaged the participants prior to getting involved in the communications clinics.

This included the frequency and drivers but also uncovered the key brand attributes and how Keeling’s could leverage them. Keeling’s were left with a clear view of in-store and out of store behaviour. Spark developed a brand window for the team and advised them on which creative route to take. They used the research to then develop a new campaign around Love to Grow which has been highly successful.

EirGrid

EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Rachel O’Donovan, Strategic Planning Partner – …

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GIY

Growing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help brands create a more sustainable work culture by bringing food growing into your office space The Brief GIY needed to …

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