Case Study Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning.

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning.

We also tested key communication platforms to evaluate the best foot forward for the family run brand. We conducted a full review of the category and how people shop it.

We did this by breaking down real versus reported behaviour by using the store as a live stimulus in a pre-task that engaged the participants prior to getting involved in the communications clinics.

This included the frequency and drivers but also uncovered the key brand attributes and how Keeling’s could leverage them. Keeling’s were left with a clear view of in-store and out of store behaviour. Spark developed a brand window for the team and advised them on which creative route to take. They used the research to then develop a new campaign around Love to Grow which has been highly successful.

123.ie

Creative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Elaine Knowles, Head of Marketing, …

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Bord na Móna

Don’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in front of many open fires and stoves across the country to explore how people use their real fires and the …

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