How We Do It

We like to push ourselves further when it comes to research. Because of this we have pioneered a number of innovative and award winning ways of better understanding your customers and target audience, ultimately helping you to grow your business and your brand.

We can tackle everything from the smallest and most straightforward research project, right through to complex projects spanning many countries and languages. From focus groups to segmentation, we have a Spark solution to meet any challenge that comes our way.

Our techniques are designed to get more out of every research project. Getting to the heart of the matter so we can tell you what’s really happening and why. So for example if you want to understand brand performance and perceptions, explore new product and communications development, or understand NPS progress and issues, we’ll work with you to design the right solution for your business.

We can’t give away all of our secrets and techniques on here, but we’d love to tell you all about them in person, so get in touch at


Spark has a variety of international partners to ensure that wherever your research needs to take place, we are best positioned to uncover insights for you.

Akceli partner


If you need to conduct research or business strategy projects in France let us know.
We have researchers as well as an alliance with Akceli to help you succeed