Case Study Hilton Foods Ireland

Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience.

Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups to examine in-store journey and spark ideas in terms of the future of the meat category.

The project culminated in a clear plan for short and long-term strategies for bringing the section closer to consumer needs.

Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms …

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Bord na Móna

Don’t we all just love cosying up in front of a real fire as the winter draws in? Well we went one step further and got warm and toasty in front of many open fires and stoves across the country to explore how people use their real fires and the …

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