Case Study Hilton Foods Ireland

Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience.

Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups to examine in-store journey and spark ideas in terms of the future of the meat category.

The project culminated in a clear plan for short and long-term strategies for bringing the section closer to consumer needs.

EirGrid

EirGrid Group Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Rachel O’Donovan, Strategic Planning Partner – …

Read More

GIY

Growing It Yourself – a Spotlight on the Food Growing Interests of the Irish Public GIY doesn’t have to be limited to the public space – it can also help brands create a more sustainable work culture by bringing food growing into your office space The Brief GIY needed to …

Read More