Case Study Hilton Foods Ireland

Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience.

Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups to examine in-store journey and spark ideas in terms of the future of the meat category.

The project culminated in a clear plan for short and long-term strategies for bringing the section closer to consumer needs.

123.ie

Creative Concept Testing Spark were extremely agile – we had very little time to test the proposed creative and multi-layered messaging that was developed as a two-year campaign. Not only did Spark grasp the brief fast, they also executed all the research and results professionally. Elaine Knowles, Head of Marketing, …

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Keelings

Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. Prior to making an investment in a new communications campaign, Keelings asked Spark to help them uncover their brand identity and positioning. We also tested key communication platforms …

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