The secret is out! 55% of shoppers are actively doing something about being more sustainable. What’s the opportunity cost of being a brand that doesn’t really take sustainability seriously? Here’s what we did…we looked through the keyhole into their houses using our Spark Life 360 platform.
In this webinar, we will shine a light on the secret lives of sustainable shoppers – why they care – their journey into sustainability, what hinders and helps, which brands are standing out and which sectors are doing this well.
Christine Mullan-Jensen, Spark’s Insights and Strategy Director, Katie Francis, Spark’s Insights and Strategy Manager and Sarah Whelan Spark’s Community Executive, will provide actionable insight on the following areas:
- What these shoppers think a sustainable brand looks like
- What you need to know about what makes them tick – PLUS their sustainability hacks
- How research like Spark Life 360 and S-Factor can help your sustainability strategy