The secret is out! 55% of shoppers are actively doing something about being more sustainable. What’s the opportunity cost of being a brand that doesn’t really take sustainability seriously? Here’s what we did…we looked through the keyhole into their houses using our Spark Life 360 platform, which uses ethnographic research techniques.
In this webinar, we will shine a light on the secret lives of sustainable shoppers – why they care – their journey into sustainability, what hinders and helps, which brands are standing out and which sectors are doing this well.
Webinar take aways
- What these shoppers think a sustainable brand looks like
- What you need to know about what makes them tick – PLUS their sustainability hacks
- How research like Spark Life 360 and S-Factor can help your sustainability strategy