Testimonials

“I have worked with the team at Spark on a number of projects over the last few years. I have found their approach to be refreshing and their output insightful. The consumer segmentation project has been utilised as a key foundation for New Product Development and Brand Communications and the inclusion of Golden Questions means we can continue to derive value from the project in the future"

Karen Smyth Marketing Manager, Bord na Móna

“Working with Spark provided us with really insightful out-puts. The de-brief provided us with invaluable new insights and affirmed other insights that we already suspected. We used the information to feed into our advertising brief and it gave us the confidence and clarity to do so. We found Spark to be knowledgeable, involving and professional and we felt in safe hands throughout the process.”

Sinead Breen, Marketing Manager, Keeling’s

“Spark have helped us to develop a bespoke consumer and shopper insights program, putting Irish consumers and shoppers at the heart of Unilever Ireland business. They listened to our objectives and constraints. Using their knowledge and experience, they created a research plan that gave us the insights we needed. They also helped us develop process and the skills needed to maximise the insights gained to turn these into actions that will drive our business in the short and long term. Spark have made consumer and shopper insights accessible for our whole business which has been key to making this program a success”

Laura Hill, Senior Category Manager, Unilever Ireland

“Spark's work and research is always of an exceptional standard. They are a research partner that not only delivers excellent strategic market research project after project but understand our business needs and core consumers. We have worked with Spark across both quantitative and qualitative research projects and find their knowledge of the consumer and market in-depth and expansive; they are always up to date with key consumer trends and insights”

Clare Hilton, Market Research and Insights Manager, Lidl Ireland