Peter Kenefick

Insights & Strategy Director aka Captain of Calculations

From the most traditional right through to the cutting edge, Peter loves applying the right research tools and techniques to address business challenges. Before joining Spark in 2015, Peter worked in the UK for 10 years, where he set up and ran multiple large-scale quantitative studies, both domestic and international.

While Peter enjoys digging into the numbers to mine insights, he particularly believes in the need to translate this into user-friendly outputs that give clarity and direction to clients.