Michael is a researcher who can’t resist the pull of the numbers. Working predominantly in quantitative research he maintains that statistics are fun, no matter how many people try to tell him otherwise. He makes it his mission in his research to show that numbers can be as easy as pi (cue collective groan)!
When Michael’s not tapping into research insights, he’s tapping his feet on the dancefloor. He spent two years travelling the world as a professional Irish Dancer. A strong desire to count past 8 led him to Spark’s door. Apart from Irish dancing Michael is heavily involved in youthwork and tutoring and enjoys hiking, running and the gym