Deputy Managing Director
Lynsey loves a good strategic challenge, hence her passion for board games and jigsaws. Lynsey brings a client-side focus to Spark, with 12 years experience in financial services heading up customer insights and segments and propositions teams.
She really enjoys finding the nuggets from research which are going to make a real commercial difference for client organisations. For Spark, Lynsey manages a number of quantitative and qualitative research projects for local and international clients across a range of sectors.