Hilton Foods Ireland wanted to understand the Irish meat buyer’s journey and experiences to re-invigorate the consumer experience.
Spark put together a meaty plan that included mealtime diaries to understand cooking patterns, a large scale quantitative survey to understand the key drivers across each meat type and shop-alongs and groups to examine in-store journey and spark ideas in terms of the future of the meat category.
The project culminated in a clear plan for short and long-term strategies for bringing the section closer to consumer needs.
