Word On The Street
Here, There and Everywhere – seeing music in research
Here, There and Everywhere – seeing music in research As a researcher and as a music lover, I happened yesterday to use a music analogy to describe something in research. The lightbulb promptly appeared and suddenly I could see the parallels everywhere. For example, NPS – popularised in the US …Read More
Researching Mum This is not something new or radical, Mums do it every day and dads after 2 weeks or less. For me, I had nine amazing months off with my Daughter Ciara and one month ago, I started back to work. Looking Back The time off was amazing, but …Read More
Let’s talk about Segs baby!
Let’s talk about Segs baby! Some ladies may remember our first taste of segmentation tools as being the “Which sex and the city character are you?” While we all wanted to be Carrie, most of us ended up as Charlotte, or shockingly as Samantha! Now imagine that you are a …Read More
Do you walk the walk of Tik Tok?
“The tick tock tick of a ticking time bomb, Fifty feet of concrete underground, One little leak becomes a lake, Says the tiny voice in my earpiece” (Thom Yorke, Radiohead, 2006) One little leak becomes a lake…well if ever there was a succinct line to describe the social media …Read More
Jelly Baby eBook – Chapter 10 ‘What Spark can do for you’
10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 10 – “WHAT SPARK CAN DO FOR YOU” The Jelly Baby only survived by listening to its customers, keeping an eye on the market…and presumably working with a research partner who really understood …Read More
Jelly Baby eBook – Chapter 9 ‘Here, There and Everywhere’
10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 9 – “HERE, THERE AND EVERYWHERE – Broadening brand horizons” When Beatlemania broke out in 1963, fans of The Beatles pelted the band with Jelly Babies (well, Jelly beans in the USA as …Read More