Word On The Street
Jelly Baby eBook – Chapter 1 ‘From Zero to Hero – The success story’
10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 1 – “From zero to hero, the success story” Jelly babies started small, …
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Spark Spotlight: Predicting the Future – “Just call me Mystic Meg”
Spark Spotlight: Predicting the Future “Just call me Mystic Meg” Can research predict the future? Even after over two decades of working as a researcher I would have been sceptical …
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Research – An International Language?
Research – An International Language? “100m people in China intend playing cricket in the next 12 months” “International companies offer higher service standards to American customers than French customers” “Consumers …
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The ‘So What’ factor and how to avoid it
The ‘So What’ factor and how to avoid it Getting people to engage in research in big organisations can be hard…. “Well that’s pretty obvious” “I don’t understand it” “I …
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Meet Mary Mulcahy – Spark’s Field Director
There’s something about Mary: Get to know our new Field Director – Mary Mulcahy! You might have heard that Spark has recently welcomed the renowned Field Director Mary Mulcahy on …
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The Power of Cult
Marketing Brands – Acting the Cult! If I was to ask any “normal” person were they members of any Cult, the likely answer would be a resounding “no!”. However, is …
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