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USP

Jelly Baby eBook – Chapter 3 ‘Brands are created in the mind’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 3 – “Brands are created in the mind – uncovering your brand’s USP” …

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blue ocean marketing competitive

Jelly Baby eBook – Chapter 2 ‘We are not alone – How to stay top of mind in a competitive world’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 2 – “We are not alone – How to stay top of mind …

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Jellybaby success

Jelly Baby eBook – Chapter 1 ‘From Zero to Hero – The success story’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 1 – “From zero to hero, the success story” Jelly babies started small, …

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A look into the future

Spark Spotlight: Predicting the Future – “Just call me Mystic Meg”

Spark Spotlight: Predicting the Future “Just call me Mystic Meg” Can research predict the future? Even after over two decades of working as a researcher I would have been sceptical …

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International Research

Research – An International Language?

Research – An International Language? “100m people in China intend playing cricket in the next 12 months” “International companies offer higher service standards to American customers than French customers” “Consumers …

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So What Research

The ‘So What’ factor and how to avoid it

The ‘So What’ factor and how to avoid it Getting people to engage in research in big organisations can be hard…. “Well that’s pretty obvious” “I don’t understand it” “I …

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