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Word On The Street

So What Research

The ‘So What’ factor and how to avoid it

The ‘So What’ factor and how to avoid it Getting people to engage in research in big organisations can be hard…. “Well that’s pretty obvious” “I don’t understand it” “I …

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Meet Mary Mulcahy – Spark’s Field Director

There’s something about Mary: Get to know our new Field Director – Mary Mulcahy! You might have heard that Spark has recently welcomed the renowned Field Director Mary Mulcahy on …

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Cult Marketing

The Power of Cult

Marketing Brands – Acting the Cult! If I was to ask any “normal” person were they members of any Cult, the likely answer would be a resounding “no!”.  However, is …

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Health & well-being

Health and well-being: just a passing fad?

Health and well-being: just a passing fad? No, it is creating blurred lines between most sectors & here to stay. Here are the top 3 reasons why: This trend will …

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subconscious

How did I get here – Unravelling the Subconscious

How did I get here – Unravelling the Subconscious Have you ever got to work or home in the car and think ‘How did I get here?’ Was I awake …

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influencers

He Said She Said – The Power of Influencers

He Said/She Said… Influencers – Does it even matter who is talking about my brand? The use of influential people to spread a brand’s message is not a new phenomenon. …

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