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Researching Mum

Researching Mum This is not something new or radical, Mums do it every day and dads after 2 weeks or less. For me, I had nine amazing months off with …

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New york

Let’s talk about Segs baby!

Let’s talk about Segs baby! Some ladies may remember our first taste of segmentation tools as being the “Which sex and the city character are you?” While we all wanted …

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Do you walk the walk of Tik Tok?

  “The tick tock tick of a ticking time bomb, Fifty feet of concrete underground, One little leak becomes a lake, Says the tiny voice in my earpiece” (Thom Yorke, …

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research

Jelly Baby eBook – Chapter 10 ‘What Spark can do for you’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 10 – “WHAT SPARK CAN DO FOR YOU” The Jelly Baby only survived …

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Brand growth

Jelly Baby eBook – Chapter 9 ‘Here, There and Everywhere’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 9 – “HERE, THERE AND EVERYWHERE – Broadening brand horizons” When Beatlemania broke …

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Brands

Jelly Baby eBook – Chapter 8 ‘We love it when a plan comes together’

10 reasons why the Jelly Baby can serve as an inspiration for your brand – eBook Chapter 8 – “WE LOVE IT WHEN A PLAN COMES TOGETHER – but if …

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