Blog

Word On The Street

Meet Mary Mulcahy – Spark’s Field Director

There’s something about Mary: Get to know our new Field Director – Mary Mulcahy! You might have heard that Spark has recently welcomed the renowned Field Director Mary Mulcahy on …

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Cult Marketing

The Power of Cult

Marketing Brands – Acting the Cult! If I was to ask any “normal” person were they members of any Cult, the likely answer would be a resounding “no!”.  However, is …

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Health & well-being

Health and well-being: just a passing fad?

Health and well-being: just a passing fad? No, it is creating blurred lines between most sectors & here to stay. Here are the top 3 reasons why: This trend will …

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subconscious

How did I get here – Unravelling the Subconscious

How did I get here – Unravelling the Subconscious Have you ever got to work or home in the car and think ‘How did I get here?’ Was I awake …

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influencers

He Said She Said – The Power of Influencers

He Said/She Said… Influencers – Does it even matter who is talking about my brand? The use of influential people to spread a brand’s message is not a new phenomenon. …

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