What We Do


Our monthly nationally representative survey with a Spark twist. Cost effective, fast and with flexibility to boost the numbers within your target audience

“Judge a man by his questions rather than his answers” – Voltaire


We track lots of things for lots of brands. Brand metrics, NPS, Customer Satisfaction, listenership – we’ll build a tracker to meet your needs.

“A brand is a story that’s always being told” – Scott Bedbury

Focus Groups

We work hard to make our focus groups engaging, so that respondents relax. The more relaxed they are, the better the insights.

“People rarely succeed unless they have fun in what they are doing” – Dale Carnegie


We pride ourselves in developing usable and functional segments. We leave behind our assumptions and work hard to deliver beyond the obvious.

“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter” – Mark Twain

Workshops and Supergroups

Internal or external, we use our techniques to unlock creativity by getting participants working together and engaged in the process.

“The chief enemy of creativity is good sense” – Pablo Picasso

Mystery Shopping

An immersion into how your sales and service standards are performing in real life situations. Video shops can also be used to see for yourselves what’s happening out on the shop floor.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Fly on the wall

We use a range of ethnographic techniques including Shopalongs, Shadowcam and Spark Goggle to track real vs reported behavior of consumers

“Your subconscious mind is 30,000 times more powerful than your conscious mind”

Hall Tests

We use a combination of best practice sampling methods and vox pop interviews to get the most out of taste tests

“Testing a product is a learning process” – Brian Marick