Privacy Policy

It is the policy of Spark Market Research to comply with the Data Protection Acts 1998 and 2003 and the General Data Protection Regulation. The purpose of this policy is to explain how Spark Market Research deals with the personal data we collect about you or you provide to us when taking part in market research with Spark.

About Spark Market Research Ltd

Spark Market Research are a market research company based in Dublin Ireland. Spark Market Research operates as both a Data Controller when collecting data directly from you, and a Data Processor, when working behalf of a client using the data they hold on you.

What information do we collect?

You may disclose personal data to us for the purposes of participating in market research with Spark Market Research. Typically this personal data consists of name and contact information (including name, telephone number and address) and video footage of focus groups and other primary research. On occasion our projects involve using sensitive information or information relating to minors. In all instances we’ll ask for your specific consent for Spark to collect and retain your data for the purposes of market research and we’ll never collect more information than is necessary for the purposes of the project.

In addition, from time to time we send newsletters to our mailing list of subscribers who have consented to receive such communications from Spark Market Research via our website sign up option.


The legal basis we use to process your data is consent. We will capture your consent to hold and process all personal data about you for each project we undertake. You have the option to withdraw your consent at any point by contacting or unsubscribing from newsletter communications using the unsubscribe link contained in all emails.

What do we use your information for?

We use your information only for the stated purpose; typically for an individual research project. Information is typically aggregated and presented back at a total level, with the exception of where video footage is used to provide additional insight and quotes from the research. All information is held securely by Spark and retained for specific timelines in relation to our Data Retention and Data Security Procedures.

How long do we keep your information?

We commit to retain your data only as long as strictly necessary, in line with our Data Retention Procedures which are based on the practical requirement to hold data and the legal requirement to hold data.

Disclosure to third parties and third countries

We work with recruiters and outsourced partners to recruit participants for market research purposes and to conduct our research projects. Spark, and our carefully selected partners, commit to maintaining strict procedures in relation to data security and retention. We work on behalf of client companies therefore video footage of the research may be shared with our clients. We will never sell or disclose your personal information to anyone other than our outsourcers and clients without your express permission. We do not send personal data to third countries located outside of the EU.

Your rights

You should ensure that the information we collect and hold in relation to you is accurate and up to date. If you would like to review the information we have collected on you via a Subject Access Request at any time please contact us on We commit to responding to your Subject Access Request with full details on any data held about you by Spark Market Research within a maximum of one month. Please note you have the right to request any amendments or deletion of the above data held on file by Spark Market Research. You can do so by requesting this in writing in reply to your Subject Access Request from Spark Market Research.


If you have a complaint about how your personal data is being held or processed by Spark Market Research you can contact us directly at:

Spark Market Research

The Den

Coolmine Central

Porters Road

Dublin 15


D15 KT72

Phone +353 18103150



Or contact the Office of the Data Protection Commissioner at:

Office of the Data Protection Commissioner

Canal House

Station Road


Co. Laois

R32 AP23


Phone +353 (0761) 104 800

LoCall 1890 25 22 31

Fax +353 57 868 4757



Use of Cookies on our website

We may obtain information about your general Internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and to deliver a better and more personalised service. Some of the cookies we use are essential for the Website to operate.

You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the website.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Your Consent

By using our site, you consent to our website privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will update the Privacy Policy modification date below. This policy was last modified in February 2018

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Spark Market Research

The Den

Coolmine Central

Porters Road

Dublin 15


D15 KT72
00353 (01) 8103150



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  1. You may, on an occasional basis, disseminate an insubstantial portion of Content, for non commercial purposes, without charge, to a limited number of individuals, provided you include all copyright and other proprietary rights notices with such portion of the Content, original source attribution, and the phrase “Used with permission from Spark Market Research Ltd. “. If there is not any specific copyright notice provided as applying to the content you are reproducing use the notice “Copyright by Spark Market Research Ltd. Used with permission. ”. You may not modify the Content and you shall be fully responsible for any consequences resulting from such use of Content.