Youth

In 2010 Spark won the Market Research Excellence award for Innovation. The project involved research 10 year old boys and girls and their parents using Spark KidsKrib. Through using methodologies such as KidsKrib we have carved a niche for ourselves in researching kids and young people on their turf and terms.

KidsKrib

Accepting that there is a vast difference between how kids behave amongst themselves compared to with adults Spark created KidsKrib.

This technique allows them the freedom to discuss the products / brands with their friends. It also gives client a sneak peek into their world and how brands or products can quickly be adpoted or rejected based on peer interaction

Youth