All of the work we do involves working with brands - be that an FMCG brand or a Charity. We get brands. We respect them and we challenge them. A great brand is something to behold. We are lucky enough to work with some excellent brand guardians who, like us, want the best for their brands. Together we make it happen using various techniques like the ones below.


For more complex brand or service issues, we use Supergroups. These are very dynamic in nature and by empowering the participant they help to move the research beyond mere validation

Speed Depthing

A rapid fire buzzer way for clients to get face to face with a broad range of their customers in a fun and energetic environment

Insight activation

Our insight activation process typically involving multi-disciplinary teams working together to generate consumer centric insights that can be aligned to the brand in question