Advertising & Creative

Part of our job is to help to create outstanding Above the Line communications. To do this we work with consumers, psychologists, artists, poets and marketers. A great ad is a direct message from the brand to the consumer – we help companies make sure they get that message right.

Spotlight

One of the issues when evaluating concepts or advertising is the natural pressure to conform amongst participants which can lead to group think. Spark developed Spotlight as a foolproof way to guard against this and allow the moderator to view and probe on EVERYONE’s first reaction.

Advertising & Creative