Word On The Street
Raising the bar in stakeholder workshops
Anyone who knows me, knows I love a good Stakeholder Workshop… I know the pure mention of the word ‘workshop’ will probably very quickly get your internal stakeholders rolling their …
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Come on feel the noise! Landing community insights with impact
Online communities generate some of the most powerful and immersive insights available to researchers and clients. Whether it’s the ability to remain anonymous or the opportunity to express themselves in …
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You’d better watch out – Three pitfalls of online qual research and how to handle them
It’s a boom time for online communities. Yes, Covid helped but this is a trend that was happening anyway – after all, which brand wouldn’t want to get closer to …
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So you think you’re a Trendsetter?
Trendsetters rule the world. What is a trend? Are you trendy? Does the fact that I used the word “trendy” make me the most un-trendy person around? Is your …
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Trackers: A delicate balancing act between flexibility and consistency
Trackers and the balancing act between flexibility and consistency Tracking can be tricky. Our clients rarely say it or express it this way, but it’s obvious sometimes that they see …
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What did you say? Four tricks for accessing human truths in online qual research
It’s an age-old problem, dressed in old-aged clothes, drinking an age-old wine (get the picture yet?!). ‘It’ being, how can we trust what research participants say? Group think, social desirability, …
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