Welcome to Spark

We are an award winning, full service strategic market research agency made up of a strong team bursting with insights and creativity. We are innovative and leaders in the research world, bringing the best possible thinking in terms of the latest research techniques to each project we work on, small or large. We get a real kick out of helping our clients grow their brands in an increasingly competitive world.

We love what we do and we constantly strive to do it better – one of the great joys of our work is the fact that no two projects are the same.

Our Work

What We Do

We have developed a number of innovative and award winning ways of better understanding your customers and target audience through market research, ultimately helping you to grow your business and your brand.

Read More

Who We Work With

Read More

Case Studies

Our People

Each member of the team has been chosen for both their skill and their attitude, the team brings together an unrivalled range of experience, talent and thinking.

Our Blog

Spark Spotlight: Predicting the Future – “Just call me Mystic Meg”

Spark Spotlight: Predicting the Future “Just call me Mystic Meg” Can research predict the future? Even after over two decades of working as a researcher I would have been sceptical myself, but recently I’ve surprised myself. When trawling through old files to get GDPR ready (gasp) I came across an …

Read More

Research – An International Language?

Research – An International Language? “100m people in China intend playing cricket in the next 12 months” “International companies offer higher service standards to American customers than French customers” “Consumers in India are by far the most likely to buy your new products” Of course we know that isn’t true. Research …

Read More