Welcome to Spark


We are an award winning, full service strategic market research agency made up of a strong team bursting with insights and creativity. We are innovative and leaders in the research world, bringing the best possible thinking in terms of the latest research techniques to each project we work on, small or large. We get a real kick out of helping our clients grow their brands in an increasingly competitive world.

We love what we do and we constantly strive to do it better – one of the great joys of our work is the fact that no two projects are the same.

Our Work

What We Do

We have developed a number of innovative and award winning ways of better understanding your customers and target audience through market research, ultimately helping you to grow your business and your brand.

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Who We Work With

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Case Studies

Our People

Each member of the team has been chosen for both their skill and their attitude, the team brings together an unrivalled range of experience, talent and thinking.

Our Blog

Research – An International Language?

Research – An International Language? “100m people in China intend playing cricket in the next 12 months” “International companies offer higher service standards to American customers than French customers” “Consumers in India are by far the most likely to buy your new products” Of course we know that isn’t true. Research …

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The ‘So What’ factor and how to avoid it

The ‘So What’ factor and how to avoid it Getting people to engage in research in big organisations can be hard…. “Well that’s pretty obvious” “I don’t understand it” “I can’t read all the charts” “Snore…zzzzzz” “I’m too busy” “I don’t care” ….Are some of the typical things you might …

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